Lighting Beam
光之束

黄浦城市展厅是宝马品牌首个位于城市中心、以新产品发布和展示为主要功能的尝试。设计将靠近入口的接待区和内部交通位置的楼板打通，形成两个高达三层的中庭采光空间，激活了原有内部空间的封闭状态，使各自独立的楼面有机地结合在了一起。四根照明光束高约十米，由中白色温的LED灯管构成。它们不规则地交叉在一起，纵向贯穿了整个中庭空间，与横向的展示图像形成了微妙的平衡。而随机构成的光束所产生的漫反射效果，也一定程度上弱化了工业产品所带来的冰冷气息。

The urban showroom is the first sample in the downtown of the metropolis Shanghai to display and release its new productions for BMW. The main design’s purpose is to optimize and reuse the original building layout and improve the special quality to match the program of the new showroom. In order to activate the interior’s oppressed atmosphere we insert two vertical lighting’s wells into the relative isolated exiting building, which work as both visual and physical connections in the display’s levels.
The lighting beam, about 10 meters high, composed by several neutral white LED tubes is suspended into the biggest central lighting’s well. The irregular vertical-crossed form of the lighting beam breaks the balance from the horizontal image’s band and provides the dynamic fluid character for the space. The relaxed lighting’s composition with the illumination dissipates the possible tension of the customers caused by the cold machines．

项目类型：照明装置
项目地址：上海淮海路
设计时间：2012.04 -2012.08
完成时间：2012.09-2013.06
建筑面积：2,084平方米
主要材料：LED灯管
设计团队：陈旭东、陈杨、Madalena Fezas Vital、Alessandro Paladin、沙少磊

Type: Lighting installation
Location: Huaihai Rd，Shanghai
Design: 04 -08.2012
Construction: 09.2012- 06.2013
Gross Building Area: 2,084sqm
Main Materials: LED lamp
Design Team: DAtrans Architecture Office (CHEN Xudong, CHEN Yang, Madalena Fezas Vital, Alessandro Paladin, SHA Shaolei)